Retail technology for unified commerce and customer engagement.
Inventory that stays accurate across every channel, so what a customer sees is what exists. That sounds simple and is usually the hardest integration in a retail build, because each channel has its own timing and failure behaviour.
Where you have sufficient customer data and measure against a control, they can. We would set the success metric before building and treat it as an experiment — asserting a percentage uplift in advance would not be honest.
Yes, and that integration work is typically the bulk of the project. Estimates that treat it as a final step rather than the core of the build are the ones that overrun.